Recap: “The New Rules of Media Relations” webcast
Hear ye, hear ye! New rules of media relations declared! A medieval town hall meeting it was not. Rather, Marketwire co-sponsored a webcast that took place yesterday (October 28, 2009) on “The New...
View ArticleMedia Relations Minute: Thank you for being a loyal customer…now pay us
Since The Wall Street Journal began charging for access, Rupert Murdoch’s NewsCorp and a host of other sites have followed suit. The New York Times has announced a plan to begin a “paywall” structured...
View ArticleMedia Relations Minute: A Glossy Future
All the heavy-hitters of the magazine industry were there: the CEOs of Time, Inc., Meredith Corporation, Hearst Corporation, Conde Nast, OPRAH WINFREY herself. The place: The Fairmont Hotel in...
View ArticleHow to drive Bloomberg’s Speed Desk to increase your brand’s visibility
On a rainy Tuesday in April, I had the rare pleasure of a guided tour through the Manhattan office of Bloomberg, one of the largest organizations in the world that provides business and financial news,...
View ArticleMedia Relations Minute: How are traditional media companies appealing to your...
At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a...
View Article10 socially connected mainstream media outlets
We’re inundated with stories about the failure of mainstream media to rise up to the challenge and expectation of social media stakeholders and digital consumers, and with accounts of iconic...
View ArticleTeams who go above and beyond: Another reason why Marketwire is the best...
“Because of the people.” It’s one of the oldest workplace clichés and invariably, one that is almost always true. People don’t just work at a company — they define it and shape its personality. At...
View ArticleHow to pitch to bloggers
Because bloggers are often considered the journalists of the Internet, it’s no wonder many professional communicators are turning to them to pitch ideas, events or products. Depending on the blogger,...
View ArticlePreventing PR Spam: How Marketwired Helps Keep the News Flowing Between PR...
By Bernadette Lee, Vice President Global Partners and Media Solutions We’re glad to see David Segal at The New York Times raise the important issue of PR spam. Given the infinite amount of content...
View ArticleAre your PR plans set for the rest of 2015?
[By Jason Mollica] Proper planning is the standard for any effective public relations professional. Without a solid and well-strategized plan, your campaign is just a ship without a sail. Think about...
View ArticleMarketwired attends another great conference at FIPP World Congress 2015
Last week, the media relations team at Marketwired attended the 40th annual FIPP World Congress 2015 in Toronto, Ontario. We spent several days at the largest and most prestigious global magazine media...
View ArticleWhy Media Relations is More Important Now Than Ever in PR
[By Jason Mollica] Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook...
View Article
More Pages to Explore .....